Same ad budget. Dr. Kim on what changed.
Dr. Byung Kim ran his own Google and Facebook ads for his first year at Main Dental of Melissa. Then he handed them to GMedia. Our founder, Chris Choi, asked him how that went. He answered in Korean, so his words below are translated.
Same budget, then room to grow
SUCCESS STORY 02 · Main Dental of Melissa (Melissa, TX) · Dr. Byung Kim, DMD · General Dentistry
"I didn't raise my ad budget at all... The ads got way more efficient." — Dr. Byung Kim, DMD · interview 1:04 (translated from Korean)
"Quite a few patients told us they came because of social media." — interview 3:15 (translated from Korean)
"Try to do everything yourself, and nothing gets done right." — interview 7:42 (translated from Korean)
Disclosure: Main Dental of Melissa is a GMedia client. The doctor was not paid for the interview. Ad spend figures were confirmed by the doctor. Results vary by practice.
Chris asks. Dr. Kim answers.
Q. For your first year in Melissa you ran Google and Facebook ads on your own. How did that go?
Dr. Kim: “Google ads, Facebook ads, I tried them myself. A whole year of that. For what I spent, patients didn't grow like I expected.” (Translated from Korean · interview 0:14)
Q. When GMedia took over your ads, did you have to spend more to get more new patients?
Dr. Kim: “I didn't raise my ad budget at all, and some days we got 2.5 times the new patients. The ads got way more efficient.” (Translated from Korean · interview 1:04)
Dr. Kim's own experience. Results vary by practice.
Q. Most doctors don't have time to plan posts or film videos. Who actually makes your social media content, and how much of your time does it take?
Dr. Kim: “Chris manages it himself, from the social designs to the ideas. I'm busy seeing patients. Quite a few came in because they saw us on social media.” (Translated from Korean · interview 2:37)
Q. If a dentist is opening a new practice and wants to handle marketing alone, what would you tell them?
Dr. Kim: “Try to do everything yourself, and nothing gets done right. We're doctors. Focus on what doctors do best. Leave marketing to the experts.” (Translated from Korean · interview 7:42)
Main Dental of Melissa is a GMedia client. Dr. Kim wasn't paid for the interview. Answers are trimmed for length and translated from Korean. Individual experience; results vary by practice.
