1. Business Page Setup

• Complete the profile with the business' information and a short introduction

• Upload a customized logo, background, imagery, and actual office photos

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2. Posts and Updates

• Create and post unique content 

• Manage promotions and special events

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3. Advertising

• Target potential followers based on their demographics: gender, age, nationality, and location 

• Gain more followers and engagements

With Facebook Audience Insights, you can learn more about your business' target audiences by gender, age, country, city and language.

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Domain Insights shows all referral traffic to your domain from Facebook, including when people link to your site in their Facebook status messages, clicks on social plug-ins such as the Like or Share button, and more. Domain Insights also provides sharing metrics and demographic information per domain and per URL so you can optimize your content for sharing and better tailor your content to your audience.

 

By understanding and analyzing trends about usage and demographics as well as consumption and creation of content, you can be better equipped to improve your business and create better experiences with Facebook.