1Billion

As of June 2018, there are nearly 1 billion monthly active users.

60%

More than of of Instagram’s users have discovered new products while on the platform, and they’ve been open to learning more and even purchasing. This is exactly what you want to hear, because all brands want to know that a platform can actually result in direct sales over time. Here’s proof that it can.

80%

Most Instagram users follow at least one brand on Instagram; an enormous chunk of those users follow many more. I think I follow around 15 brands, making up around 5% of the total accounts I follow. Users like to keep up with what you’re doing, and Instagram is seen as the best way to do that by some.

4.2 Billion

That like button is getting hit 4.2 billion times a day, which means that the average user is going through their feed and pressing that button more than once on a daily  basis. This shows a willingness to engage, which brands directly.

70%

You need to be on Instagram, because your followers (and potentially customers) are actively looking for you there. People want to see what your brand is doing on Instagram, and if you don’t have a profile set up, you just might lose their business.